CZAR bar granola
Branding, Package Design
Czar Bar is for the motivated, focused, and determined. Czar Bar is for those conquering their wild. They aren't just living in the wild, they are the "Czar" or King of their wild. That idea is reinforced with the brand's tagline, "Rule Your Wild". For the packaging, each box has different patterned sections torn apart to reveal the animal from within. The different animal and color also differentiates the flavor bar.